Nine years of selling.
One obsession: understanding people.

I started in B2B sales selling high-value dental and medical equipment in Jordan. Not a soft start. My deals ranged from $500 to $400,000. That top deal, an Amann Girrbach CAD/CAM machine, was closed with post-dated cheques structured across five years. I was 24. I organized the client events myself, negotiated the hotel, managed the seating, sold the tickets, and closed the room. Nobody taught me that. I figured it out.

That early experience drilled something into me: sales is not a script, it is a reading of people. Dental lab owners in Amman are not buying machines. They are buying confidence that their business will grow. Once I understood that, everything changed.

I moved into SaaS in 2022 when I joined Odoo in Dubai, covering Saudi Arabia. New product, new market, same principle: understand the person before you pitch the product. In my first full year I hit 223% annual achievement. In Q4 2023 I closed $271K in a single quarter at 543% of quota, setting the department record. Over eight consecutive quarters I generated over $1M in personal revenue from a single territory.

In 2025 I moved into a team leadership role covering 13 Emerging Markets across MENA. Ranked number one Team Leader across Direct Sales. Broke the Emerging Markets record in Q3 at 143%. But I stayed on the floor. I still join discovery calls, still negotiate with clients, still close. Leadership without selling is just management. I am not interested in just management.

Along the way I developed what I now call the ALFA methodology: a way of thinking about B2B sales that puts psychology ahead of process, listening ahead of pitching, and human behavior ahead of product features. These pages share that thinking. Take what is useful.